Creatively Boundless


BP3 – AJ Allen by ajallen92

As one of the most influential rappers of his time Jay-Z seeks to make what he told MTV was “a new classic,” in the The Blueprint 3. With The Blueprint 3 being his 11th number one album, according to Rolling Stone, Jay-Z exceeds music legend Elvis Presley to become the solo artist with the most number one albums of all time.

There are many elements that have contributed to the success of The Blueprint 3. Jay-Z’s extensive list of collaborators for The Blueprint 3 includes Luke Steele, Rihanna, Kanye West, Alicia Keys, Young Jeezy, Drake, J. Cole, Kid Cudi, Pharrell, and Mr. Hudson. Jay-Z also utilizes a wide range of producers such as Swizz Beatz, Kanye West, Timbaland, and No I.D. The great diversity of this album assists Jay-Z significantly in capturing the essence of the “new classic” sound that he was attempting to grasp.

In a recent interview with Billboard Jay-Z talks about his track “D.O.A. (Death of Auto-Tune)” as an attempt to stir things up. Jay-Z states that the track was intended to go against the grain and challenge the rapid evolution of hip-hop. Ironically enough the track was not only produced but also encouraged by rapper Kanye West, who not too long ago developed an album completely dependent on the voice enhancing software. As the first single released from The Blueprint 3, “D.O.A” set the tone for the album as one that opposed the nature of contemporary hip-hop.

Not only is The Blueprint 3 appealing to the ears, but it also carries significant potential to progress hip-hop into a genre where established artists can propel their incipient colleagues into successful careers. In “A Star is Born” Jay-Z promulgates his hip-hop colleagues and gives panegyrics to those who he sees as nascent.

The Blueprint 3 is a diverse album that varies in subject matter, music, and style. There are jazzy tracks such as “Thank You”, “ poppy tracks such as “Empire State of Mind”, hip-hoppy tracks such as “One To The Next One”, and tracks that have their own unique style such as “D.O.A.”

The amalgamation of what Jay-Z calls “the forgotten pieces of hip-hop” are what has made The Blueprint 3 such a great success. As he told MTV, he attempts to deviate from the newly developed superficial standards that listeners have for hip-hop. He wants his music to reflect that, “It’s not about radio, it’s not about making gimmicks, it’s still about making music.”

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